A music video is a short film/video that is used to accompany a piece of music, it usually lasts between 3-4 minutes depending on the length of the song. The main purpose of music videos are that they are primarily used to market and promote the sale of music recordings, but to also entertain the audience, identifying the artist and showing off their fun side. There are 3 different styles which a music video is likely to consist of; 1. Performance (singing/dancing), 2. A narrative (where the artist is telling the audience a story), 3. Concept (selling the audience an idea).
Main
The music video which i will be analysing is "Mariah Carey - Touch My Body", the genre of this music video would be classed as Hip Hop. The purpose of this video is to show the audience Mariah's seductive side as most of her videos in the past are the complete opposite as she likes to tell the audience her story. In this video mariah is dressed in a sexy school girl outfit, dressing quite revealing showing her skin a lot. Most of it is filmed in a huge mansion in California which she actually owned herself, so this tells me she's materialistic, she wants the audience to buy into her lifestyle so she can connect with them. The style of this music video is mainly Performance as she is singing, dancing and having a good time throughout providing entertainment for the audience. The codes and conventions of the Hip Hop genre is that the musics often loud, smooth/upbeat and offers a catchy chorus. Mariah has adapted all of these conventions in her video. I think that this music video appeals to the target audience of teenagers, due to the fact it's materialistic, showing off her money, the way she is dressed promiscuously to the man she is trying to seduce in her video. The Hip Hop genre itself attracts a younger audience.
Conclusion
From this video, i have learnt that promoting the artist in a specific way could lead to appealing to different target audiences, due to Mariah's clothing and dancing quite seductively it may put her older target audience off from viewing this video or listening to the song, however in many videos she has made in the past they have promoted to a range of different ages. I have also learnt the conventions of what a HipHop video tends to consist of, being highly entertaining throughout. I think that music videos are highly effecting as it is a way of marketing the song and promoting it to their target audience, it's a way of making a large profit, if the song does become a big success, however it is a big risk as the record label could lose a lot of money. As a result of this, either HipHop or House music would be the genre i may consider when producing my own music video, as I would want to target my audience to teenagers, these 2 genres are the most popular with that age group.
No comments:
Post a Comment