Research into Music Channels - Miss Georgiou

Intro:

What's the purpose of having music channels?

The purpose of music channels on TV is so the public can decide what style of music that they want to listen to, for example if you wanted to listen to R'n'B/Hip Hop you can watch the KISS channel and if you want to listen to Rock you can watch the PlanetRock channel. It is also for the artist/group to promote their song to the public, it's also to make a profit, the more people viewing the more money the artist makes, and to also build a fan base, by viewing the music video it may make the public like the song and artist if it's not usually their preferred genre, this is so their fans can watch the music video and possibly build a relationship with the artist as, viewing their music video can help the audience to relate to what the artist wants to convey, this is something that a Radio station cannot do.



Main: MTV

The target audience consists of teenagers from an age between 13-21 year olds. MTV plays chart/popular music, they play the to 50 songs at that present time. Artists that would feature on a regular basis would be for example; Beyonce, Taylor Swift, Drake, Katy Perry and Rihanna. These artists appeal to the target audience as they are Hip Hop/Rap artists which generally attracts a younger crowd, they are all also highly entertaining to listen to. On the 16th June, different music programmes are aired to suit the target audiences interest, for example at 2pm One direction:Official Top 10, and at 3pm 2015's leading ladies top 10 is also on, their most popular TV programme that is aired a lot throughout the day is Teen Mom.


MTV is owned by Viacom Media Networks, this company owns many other channels such as; Nickelodeon, Comedy Central and BET Networks.

The MTV logo appeals to the target audience as it looks like its been graffitied, using black & white it makes the font bold and stand out.

AKA:

AKA is a significant channel not only for established artists, but also for those who are just starting out. Its material "includes crude productions shot with handheld digital video cameras," and helps new musicians attract attention and build a fan base. According to its website, "the aim of the channel was to highlight to the public, the raw and unsigned talent we have in the UK, and give them a platform from which they could perform, and help to get them some success as there are so many unknown artists in the UK that are so talented and are struggling to get their music heard, this is what AKA is built for.

AKA's target audience are from an age group of 15-25 year olds, I would say that it is mainly targeted for men as the rappers featured on this music channel like to rap about women often. The genre of this channel is grime, featuring rappers such as Skepta and JME.                

TV CHANNELS :

Clubland TV 

 It features upbeat pop (during the morning) and dance music videos and is based from the Clubland compilation albums. ClubLands target audience is from an age range of roughly 18-30 year olds, this is due to the fact a lot of the songs that ClubLand play are quite old, such as Cascada, Flip n Fill and N-Trance. These artists are going back to the 80's so many of them, the younger generation may not have heard of them. This is their programming schedule throughout the day:

• Wake Up - Dance music to start the day.
• Am2Pm - Non-stop house/techno/eurodance.
• Clubland - A chance for viewers to request club music.
• Mania - A selection of commercial dance music.
• Classix - Classic Clubland tracks.
• Blue Zone - Brand new house sounds from Clubland

VH1

VH1 is an American cable television network based in New York City that is owned by Viacom Music and Entertainment Group. From the start, Video Hits One was branded as an urban version of its sister/parent channel. It played more jazz and R&B artists than MTV and had a higher rotation of urban-contemporary performers. The channel launched 35 years ago, and include many different programmes throughout the channel such as VH1 divas where it includes artists such as Mariah Carey, Whitney Houston, and Celine Dion, also Movies that Rock, which include artists such as Paul McCartney and John Lennon. 
I would say that VH1's target audience is 30-50 year olds, just because of the programmes it airs on the channel and the artists, it's the music that the older generation enjoy as it is what they used to listen to when they was younger.  


Magic

Magic is a British music television station owned by The Box Plus Network. It plays mainly easy listening music videos and is based on the Magic Radio network. Magic mainly focuses on music from the 80s, the 90s and the 00s. The channel is available on many platforms and is part of a network of channels owned by Box Television, which include 4Music, Kerrang! TV, Smash Hits, Heat, The Box, and Kiss. Magic plays artists such as Candi Staton and Take That, it plays many different programmes throughout the day such as;

• The Mellow Magic Love Hour - 12.00-1.00
• Mellow Magic- 1.00-4.00
• Drivetime Magic- 5.00-8.00

           

Conclusion:


I think that the reason MTV have broken down the different genres into music channels to try to keep a wide audience and to keep the amount of viewers, for example a channel for rock and a different channel for dance so people can watch their preferred genre the whole time, I personally hate rock so if I was watching MTV as one music channel and Rock came on I would turn it off, that's why having a range of channels is appropriate as it stops that from happening with the public. Music channels are important to attracting the music's target audience as it allows them to see the video and it promotes the song on a wider scale, it allows the audience to build more of a relationship with the artist instead of just listening to the song on the radio, for artists its not the same thing, they want to be able to connect with their fans through the visuals of the song and lyrics, that is why music channels are important. I've learnt what artists have included in their videos such as props and people to contrast with the specific genre, for example the genre that I'm interested in using when producing my own music video is house/dance music, so I researched different music videos of this genre on YouTube and I found that there was a pattern of similar things being used in the videos, for example a DJ set was included, and many was either filmed in a nightclub with people dancing or at a concert, so possibly I will try to create something similar to this to promote to my target audience from a age of 16 to 25 year olds.