What is a music video - Miss Miller

Intro

A music video is a short film/video that is used to accompany a piece of music, it usually lasts between 3-4 minutes depending on the length of the song.  The main purpose of music videos are that they are primarily used to market and promote the sale of music recordings, but to also entertain the audience, identifying the artist and showing off their fun side. There are 3 different styles which a music video is likely to consist of; 1. Performance (singing/dancing), 2. A narrative (where the artist is telling the audience a story), 3. Concept (selling the audience an idea).

Main

The music video which i will be analysing is "Mariah Carey - Touch My Body", the genre of this music video would be classed as Hip Hop. The purpose of this video is to show the audience Mariah's seductive side as most of her videos in the past are the complete opposite as she likes to tell the audience her story. In this video mariah is dressed in a sexy school girl outfit, dressing quite revealing showing her skin a lot. Most of it is filmed in a huge mansion in California which she actually owned herself, so this tells me she's materialistic, she wants the audience to buy into her lifestyle so she can connect with them. The style of this music video is mainly Performance as she is singing, dancing and having a good time throughout providing entertainment for the audience. The codes and conventions of the Hip Hop genre is that the musics often loud, smooth/upbeat and offers a catchy chorus. Mariah has adapted all of these conventions in her video. I think that this music video appeals to the target audience of teenagers, due to the fact it's materialistic, showing off her money, the way she is dressed promiscuously to the man she is trying to seduce in her video. The Hip Hop genre itself attracts a younger audience.

Conclusion

From this video, i have learnt that promoting the artist in a specific way could lead to appealing to different target audiences, due to Mariah's clothing and dancing quite seductively it may put her older target audience off from viewing this video or listening to the song, however in many videos she has made in the past they have promoted to a range of different ages. I have also learnt the conventions of what a HipHop video tends to consist of, being highly entertaining throughout. I think that music videos are highly effecting as it is a way of marketing the song and promoting it to their target audience,  it's a way of making a large profit, if the song does become a big success, however it is a big risk as the record label could lose a lot of money. As a result of this, either HipHop or House music would be the genre i may consider when producing my own music video, as I would want to target my audience to teenagers, these 2 genres are the most popular with that age group.

History of music videos - Miss Georgiou

Intro:

The audience can consume music videos in many ways, this depense on how the video is seen, for example on social media, this is done mainly through the use of smart phones, being able to download the Youtube app and watch any music video the public want whenever they like, due to how much technology has developed over the years and being able to see videos through smart phones, it has created an impact on the amount of views the artist gets on their videos and the profit in which they make, this has changed quite dramatically through recent years.


Main:

1981- The first music channel which was ever created was called 'MTV' which occurred on the 1st August, the original purpose of the channel was to play music videos guided by television personalities known as "video jockeys," In its early years, MTV's main target demographic were young adults, but today, MTV's programming is primarily targeted at teenagers. 

Youtube- The most watched music videos: 

Psy's song, 'Gangnam Style'  is the most watched music video on youtube of all time, receiving over 2.3 billion views since it was uploaded July 15, 2012. This was due to the fact it was filmed in China, with the whole of the Chinese population giving their support, the song then broke through into other countries such as the UK and USA. This is due to the fact the song is highly entertaining and catching, having an easy dance routine that the audience can easily join in with. 

The average cost of a music video:

A music video on average costs between $200,000-$500,000.

Estimated production costs:

• Producer fee: $500 – $1250/day
• Director fee: $500 – $1250/day
• Camera operator: $500-1000/day
• Camera equipment rental: $150 – $3500/day
• Key grip + assistant + lighting gear: $1000 – $1750/day
• Wardrobe: estimated $20 – $1000/day per character project
• City permits: $25 – $1000/day (depending on the city, exact location, whether roads need to be closed, etc…)
• Location fees and rentals: $250 – $2500+/day
• Actors: $200 – $1200/day (each)
• Extras: $50 – $200/day (each)

Conclusion: 

Doing this research has helped me to come to a better understanding of how music videos are made and what you should include in them to create a wide target audience, you will know whether or not a music video is successful by the amount of view that it receives, with Pys receiving over 2 billion views on his song 'Gangnam style', it was the most talked about song of the year. It was also allow me to see through the publics perspective what they expect/enjoy to see in a music video, finding out their opinions could really help me assist me with things such as the setting and the props included. 

Research into Music Channels - Miss Georgiou

Intro:

What's the purpose of having music channels?

The purpose of music channels on TV is so the public can decide what style of music that they want to listen to, for example if you wanted to listen to R'n'B/Hip Hop you can watch the KISS channel and if you want to listen to Rock you can watch the PlanetRock channel. It is also for the artist/group to promote their song to the public, it's also to make a profit, the more people viewing the more money the artist makes, and to also build a fan base, by viewing the music video it may make the public like the song and artist if it's not usually their preferred genre, this is so their fans can watch the music video and possibly build a relationship with the artist as, viewing their music video can help the audience to relate to what the artist wants to convey, this is something that a Radio station cannot do.



Main: MTV

The target audience consists of teenagers from an age between 13-21 year olds. MTV plays chart/popular music, they play the to 50 songs at that present time. Artists that would feature on a regular basis would be for example; Beyonce, Taylor Swift, Drake, Katy Perry and Rihanna. These artists appeal to the target audience as they are Hip Hop/Rap artists which generally attracts a younger crowd, they are all also highly entertaining to listen to. On the 16th June, different music programmes are aired to suit the target audiences interest, for example at 2pm One direction:Official Top 10, and at 3pm 2015's leading ladies top 10 is also on, their most popular TV programme that is aired a lot throughout the day is Teen Mom.


MTV is owned by Viacom Media Networks, this company owns many other channels such as; Nickelodeon, Comedy Central and BET Networks.

The MTV logo appeals to the target audience as it looks like its been graffitied, using black & white it makes the font bold and stand out.

AKA:

AKA is a significant channel not only for established artists, but also for those who are just starting out. Its material "includes crude productions shot with handheld digital video cameras," and helps new musicians attract attention and build a fan base. According to its website, "the aim of the channel was to highlight to the public, the raw and unsigned talent we have in the UK, and give them a platform from which they could perform, and help to get them some success as there are so many unknown artists in the UK that are so talented and are struggling to get their music heard, this is what AKA is built for.

AKA's target audience are from an age group of 15-25 year olds, I would say that it is mainly targeted for men as the rappers featured on this music channel like to rap about women often. The genre of this channel is grime, featuring rappers such as Skepta and JME.                

TV CHANNELS :

Clubland TV 

 It features upbeat pop (during the morning) and dance music videos and is based from the Clubland compilation albums. ClubLands target audience is from an age range of roughly 18-30 year olds, this is due to the fact a lot of the songs that ClubLand play are quite old, such as Cascada, Flip n Fill and N-Trance. These artists are going back to the 80's so many of them, the younger generation may not have heard of them. This is their programming schedule throughout the day:

• Wake Up - Dance music to start the day.
• Am2Pm - Non-stop house/techno/eurodance.
• Clubland - A chance for viewers to request club music.
• Mania - A selection of commercial dance music.
• Classix - Classic Clubland tracks.
• Blue Zone - Brand new house sounds from Clubland

VH1

VH1 is an American cable television network based in New York City that is owned by Viacom Music and Entertainment Group. From the start, Video Hits One was branded as an urban version of its sister/parent channel. It played more jazz and R&B artists than MTV and had a higher rotation of urban-contemporary performers. The channel launched 35 years ago, and include many different programmes throughout the channel such as VH1 divas where it includes artists such as Mariah Carey, Whitney Houston, and Celine Dion, also Movies that Rock, which include artists such as Paul McCartney and John Lennon. 
I would say that VH1's target audience is 30-50 year olds, just because of the programmes it airs on the channel and the artists, it's the music that the older generation enjoy as it is what they used to listen to when they was younger.  


Magic

Magic is a British music television station owned by The Box Plus Network. It plays mainly easy listening music videos and is based on the Magic Radio network. Magic mainly focuses on music from the 80s, the 90s and the 00s. The channel is available on many platforms and is part of a network of channels owned by Box Television, which include 4Music, Kerrang! TV, Smash Hits, Heat, The Box, and Kiss. Magic plays artists such as Candi Staton and Take That, it plays many different programmes throughout the day such as;

• The Mellow Magic Love Hour - 12.00-1.00
• Mellow Magic- 1.00-4.00
• Drivetime Magic- 5.00-8.00

           

Conclusion:


I think that the reason MTV have broken down the different genres into music channels to try to keep a wide audience and to keep the amount of viewers, for example a channel for rock and a different channel for dance so people can watch their preferred genre the whole time, I personally hate rock so if I was watching MTV as one music channel and Rock came on I would turn it off, that's why having a range of channels is appropriate as it stops that from happening with the public. Music channels are important to attracting the music's target audience as it allows them to see the video and it promotes the song on a wider scale, it allows the audience to build more of a relationship with the artist instead of just listening to the song on the radio, for artists its not the same thing, they want to be able to connect with their fans through the visuals of the song and lyrics, that is why music channels are important. I've learnt what artists have included in their videos such as props and people to contrast with the specific genre, for example the genre that I'm interested in using when producing my own music video is house/dance music, so I researched different music videos of this genre on YouTube and I found that there was a pattern of similar things being used in the videos, for example a DJ set was included, and many was either filmed in a nightclub with people dancing or at a concert, so possibly I will try to create something similar to this to promote to my target audience from a age of 16 to 25 year olds.